To those who sink their stems deep into the roots of cycling classics, the showers of the Roubaix velodrome are holy. It is where riders of Paris‑Roubaix wash away the dust, mud, and ancient cobbles after the grueling miles, as if dipping into a fountain of youth to emerge brighter, cleaner, and with a fresh perspective that only comes from conquering the Hell of the North.
Project One ICON Monumental immortalizes this iconic place with paint inspired by the bespeckled concrete stalls and airy blue paint that crackled along the walls for a century.
Project One heads to Roubaix again with Trek Team Black, ready to race under Trek‑Segafredo riders in the 2023 Paris‑Roubaix and Paris‑Roubaix Femmes.
Inspired by the bold and bright brick murals of Roubaix, Team Black brings to life the city’s stunning views with a stark black backdrop and robust hues.