His success in running an online golf instruction business has allowed him to call these places home in recent years.

While he is deeply passionate about catching waves, his love for golf is equally undeniable, and he’s been able to combine his two passions to create everything that MNML encompasses.

That’s where the name Minimal Golf – MNML for short – came to him, and he wasted no time getting to work on what he believed would become the epitome of modern golf bags.

His top priorities were twofold: first, to ensure the bag boasted a sleek, minimalist appearance and remained lightweight for easy transport; and second, to equip it with all the cutting-edge accessories essential for today’s players.

The journey to what MNML is now has embodied his dedication to crafting something extraordinary for the player and the sport.

MNML covers shipping costs and then donates that bag to the SCGA Jr. Foundation to get in the hands of an underserved junior golfer.

Since 2021, the Trade it Forward initiative has already been able to donate $200,000+ worth of bags to SCGA Junior golfers to help promote the game of golf and show that golf is for everyone.

“Simply purchase your Trade-It-Forward V2 bag and send us your old bag, in working order, and we’ll take care of the rest!”

While often covered in the golf trades, Goulden wants to drive the industry toward its roots – when golfers and the environment were more closely aligned in sport, lifestyle, and consciousness.

Wait, say that again? Yes, Goulden is on a mission to create and re-create the original fantasy of golf’s more natural, minimalistic roots and experiences.