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This Week’s Bonus Story

Meta and Rocket Lab Insiders Sell Shares—So Why Is Wall Street Buying?

Authored by Jeffrey Neal Johnson. First Published: 3/3/2026. 

Key Points

• Institutional investors continue to pour capital into Meta Platforms and Rocket Lab despite high-profile insider selling by executives.
• Meta Platforms continues to demonstrate operational efficiency with strong revenue growth and healthy profit margins that attract smart money.
• Rocket Lab maintains a massive backlog of government contracts, which provides long-term revenue visibility and stability for shareholders.
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It’s a confusing time for retail investors. Markets are trading near record highs, companies are posting massive revenue numbers, and excitement around technology and spaceexploration is high. Yet a troubling trend has emerged: the people running these companies — CEOs, CFOs, and COOs — are selling stock aggressively.

When executives liquidate millions of dollars in shares, alarm bells ring. Investors naturally worry that insiders know something the public does not. Is the top in? Are growth prospects slowing? Seeing a chief financial officer (CFO) dump stock can feel like watching the captain put on a life vest while telling passengers the ship is unsinkable.

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However, panic is rarely a profitable strategy. While insider selling creates fear, a deeper look at the data often reveals a powerful counter-signal: institutional accumulation. Hedge funds, pension funds, and investment banks frequently buy the very shares executives are selling. This divergence between individual profit-taking and institutional conviction can offer opportunities for investors who know where to look.

Zuckerberg’s Team Cashes Out, But Wall Street Buys In

Meta Platforms (NASDAQ: META) has been a dominant force, trading around $655 as of early March 2026.

This marks a significant rally from prior years, driven by the integration of artificial intelligence(AI) and robust advertising revenue.

Recent filings show Meta’s executives taking significant chips off the table. In Feb. 2026 alone, CFO Susan Li sold approximately $35 million worth of stock. COO Javier Olivan executed multiple sell orders throughout the month.

In total, eight insiders have sold over the last 12 months, with no insider buys recorded. For an outsider, seeing top brass reduce their holdings might look like a vote of no confidence.

Understanding Rule 10b5-1 Trading Plans

It’s important to understand the context behind these trades. Most of these sales were executed under Rule 10b5-1 trading plans — pre-scheduled arrangements that automatically sell stock at set times or prices, often established months in advance.

• Legal Protection: These plans protect executives from insider trading allegations. Executives cannot simply wake up and decide to sell because of new information; the sale dates were likely set months earlier.
• Diversification: Executives are often compensated in stock. Selling is the only way to convert paper wealth into cash for taxes, real estate, or portfolio diversification.
• Rational Behavior: With the stock trading near all-time highs, locking in gains is standard financial planning. It does not necessarily indicate a bearish view on the company’s future.

Fundamentals Override Insider Fears

While insiders sell, the smart money is buying. Data from the past 12 months shows a net institutional inflow of over $100 billion into Meta stock. Recently, billionaire investor Bill Ackman reportedly acquired a multi-billion-dollar stake, arguing the company remains attractive despite its rally.

Institutions are focusing on fundamentals rather than the optics of insider trades.

• Earnings Beat: In late Jan. 2026, Meta reported earnings per share (EPS) of $8.88, beating estimates of $8.16.
• Revenue Growth: Revenue climbed 23.8% year-over-year, showing the company’s core advertising engine is accelerating.
• Margins: Despite heavy spending on AI infrastructure, Meta maintained net margins above 30%, signaling operational efficiency.
• Valuation: With a price-to-earnings ratio (P/E) of roughly 27.9, Meta is trading at a reasonable valuation for a company growing revenue at over 20%.

For Meta’s institutional investors, the thesis is straightforward: Meta is a cash-flow machine with a dominant market position. They view the current price not as a peak but as a stepping stone toward higher valuations.

Blast Off: Why Institutions Are Chasing a Space Stock

The dynamic between insider selling and institutional buying is even more pronounced at Rocket Lab USA (NASDAQ: RKLB). The aerospacecompany’s stock has surged from around $14 to over $70 in a year, triggering large liquidity events for the leadership team.

In Dec. 2025, CEO Peter Beck sold more than $140 million in stock. In Jan. 2026, CFO Adam Spice sold over $100 million. Those are eye-popping figures that can easily spook retail investors.

Context matters. Rocket Lab’s leadership spent years building the company from a startup into a roughly $37 billion industry player. For founders and early executives, selling shares after a roughly 400% run-up is a life-changing financial event.

Such sales often reflect the realization of past success rather than a lack of faith in the future. If executives believed the company was doomed, they likely would have sold earlier at lower prices.

Why Wall Street Loves Rocket Lab

Wall Street clearly does not view these sales as a red flag. Institutional ownership in Rocket Lab has surged to nearly 72%. Over the last 12 months, institutions purchased $4.96 billion in shares while selling only $1.51 billion. Major funds like Vanguard and Baillie Gifford are absorbing the supply created by insiders.

Why are they buying? Institutions look forward, not backward. They are buying based on three key catalysts:

• Massive Backlog: Rocket Lab currently has a $1.85 billion backlog. That contracted work provides revenue visibility for years and is largely backed by government contracts from the Space Development Agency (SDA).
• Record Revenue: The company closed 2025 with record revenue of $602 million, validating its business model.
• Strategic Positioning: Rocket Lab has carved out a dominant position in small-to-medium launch services outside of SpaceX.

Even the recent Neutron rocket delay to Q4 2026 has not deterred accumulation. The delay, caused by a manufacturing defect in a tank test, is seen by analysts as a temporary setback. The large SDA contracts and Rocket Lab’s satellite-production capabilities keep the long-term growth thesis intact.

The Bigger Picture: Wealth Transfer

When analyzing stocks like Meta Platforms and Rocket Lab, it’s easy to get swept up in headlines. Insider selling makes for dramatic news, but it rarely tells the whole story. Executives sell for personal reasons; institutions buy for profit.

The divergence we see today is a classic case of wealth transfer. Insiders are cashing out on the past decade’s growth, while institutions are positioning themselves for the next decade.

For investors, the actionable takeaway is clear:

• Meta Platforms: The AI fatigue narrative seems overblown. Strong institutional support suggests the stock remains a core holding for long-term portfolios.
• Rocket Lab: The size of the backlog and the company’s position in the space economy outweigh the optics of insider selling. Institutional accumulation suggests the Neutron delay is a buying opportunity for investors comfortable with growth risk.

Ultimately, while insiders may be taking profits, the market’s largest players are betting the rally is far from over. Following the flow of institutional capital often provides a clearer signal of value than the tax planning of a few executives.

Investors seeking long-term growth may want to add Meta Platforms to their watchlist and treat dips prompted by insider-selling headlines as potential buying opportunities. Aggressive growth investors might consider Rocket Lab’s current pullback an entry point, given the strong institutional support and the $1.85 billion backlog.

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Today’s Exclusive Story

MercadoLibre Sold Off After Earnings—Why Bulls See a Buy-the-Dip Setup

Written by Thomas Hughes. Posted: 2/26/2026. 

Key Points

• MercadoLibre is outgrowing major eCommerce peers, backed by share gains and strength across both commerce and fintech heading into 2026.
• Higher investment spending pressured margins and the share price, but the pullback can be attractive if growth holds and profitability improves over time.
• Price targets imply roughly 35% to 60% upside in 2026, assuming MercadoLibre maintains growth and avoids further margin pressure.
• Special Report: [Sponsorship-Ad-6-Format3]

MercadoLibre’s (NASDAQ: MELI) Q4 results and 2026 outlook are compelling reasons to buy the stock. The company is growing, outperforming peers, and has only reached about half of its anticipated market penetration.

While the results were not perfect, the roughly 10% decline in the share price looks like an overreaction to investments that should pay off over time.

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MercadoLibre is known for an upfront, aggressive investment approach: spending now to drive customer traffic and market share later.

For investors, that strategy has translated into sustained, high-double-digit growth and improving profitability, which can support long-term financial health and shareholder value.

MercadoLibre Issues Mixed Results as Investment Cuts Into Profits

MercadoLibre experienced a strong quarter, with revenue growth accelerating both sequentially and year over year to more than 44.5%. The gains were driven by higher merchant and consumer traffic: gross merchandise volume rose 37%, with strength across all regions and business segments. Key growth markets—Brazil, Mexico and Argentina—grew 37%, 41% and 72%, respectively, on a foreign-exchange-neutral basis, supporting a systemwide 40% increase in commerce and a 51% jump in fintech revenue.

Margins are the sticking point because increased spending is not guaranteed to pay off. However, MercadoLibre has a proven playbook of incentivizing consumers and merchants—through logistics services, free shipping on qualifying orders and other promotions—that tends to drive adoption where it is offered. While EPS missed by $0.41, reported earnings remained healthy at $11.03 per share.

A critical detail is the outlook: the company is expected to continue growing revenue and its earnings base substantially in the coming year. Consensus earnings estimates call for more than 50% growth and may be conservative given recent trends.

MercadoLibre is not only aggressively addressing its addressable market, that market is also expanding and digitizing. Together, those forces create a robust tailwind, as reflected in the company’s revenue history. Quarterly earnings can be uneven, but revenue growth has been consistent and frequently exceeds estimates. Over time, the pace of investment should slow, turning spending into an additional tailwind for profits.

Analysts Respond Favorably: Near-Term Headwinds Versus Growth

The analyst response has been broadly favorable. Revisions MarketBeat tracked the day of the release largely affirmed the Moderate Buy consensus. A few firms trimmed price targets, but most pointed to bullish offsets to the near-term spending headwind—among them, a pricing increase in Brazil that could boost EPS by up to 3% and continued strong growth in core markets. The consensus target implies roughly 60% upside in MELI’s stock price, while the low-end range still suggests about 35% upside from current levels.

Analysts view MELI’s late-February pullback as a buy-the-dip opportunity, and institutional trends indicate large holders are likely buyers. Institutional data show these investors own about 87% of the stock and have accumulated shares in three of the past four quarters and seven of the past eight. Buying activity ramped in late 2025, peaked in early 2026, and is likely to remain supportive amid the price pullback. If MELI’s growth outlook looked attractive at $1,975 in late December 2025, it looks even more compelling at $1,750 in early 2026.

MercadoLibre Builds Value for Investors Alongside Its eCommerce Network

MercadoLibre’s balance sheet underscores the health of the business and the impact of its growth efforts. Highlights from 2025 include higher liabilities, but debt remains low, asset growth offsets liability increases, and shareholder equity rose strongly. Equity increased by more than 55% to over $6.7 billion and is expected to continue expanding. MercadoLibre is forecast to sustain a moderate double-digit compound annual growth rate through the middle of the next decade, potentially growing its emerging-marketsbusiness substantially over that period.

The biggest risk for MELI shareholders is margin compression. While investment spending should slow over time, changing market economics could put pressure on margins. In that scenario, revenue would likely continue to grow but earnings could lag, which would weigh on the share price.

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