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Dividend ETF SCHD Draws Buyers as Fed Cuts Spark Rotation
Written by Gabriel Osorio-Mazilli. Published 9/29/2025.
Key Points
- The Schwab US Dividend Equity ETF may come into high demand as inflation expectations run away again after the Fed started cutting interest rates to all-time high valuations.
- This means investors need to act now, as these other institutional buyers are, in order to protect their capital.
- High yields outpacing inflation are also exposed to a potential rally in this undervalued sector today.
Financial markets revolve around rotation: assets seldom move in unison, with capital shifting to where investors find the best risk-reward profile.
After the Federal Reserve cut rates in September 2025, many anticipate high-yield assets gaining traction in the months ahead.
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One of the most popular destinations for income seekers is the Schwab U.S. Dividend Equity ETF (NYSEARCA: SCHD).
Since its 2011 inception, SCHD has delivered a total return of 211.8%—below the S&P 500, yet true to its mission of providing steady dividend income.
Why Dividends Could See Higher Demand
Dividends must remain competitive against bond yields and other income assets. As rates decline, dividend-focused ETFs such as SCHD could attract fresh capital.
The fund’s annual dividend per share stands at $1.03, equating to a 3.8% yield—roughly on par with the U.S. 10-year Treasury and enough to outpace inflation near 3%.
Dividend stocks often play a defensive role during inflationary periods. With major stock indexes near record highs, a rotation into dividends may signal investors seeking stability amid economic uncertainty.
Institutional Rotation: Mixed Signals
Institutional activity reveals divergent strategies. According to institutional ownership data, Bank of America and Raymond James trimmed SCHD positions last quarter—a logical move, since lower rates typically fuel demand for credit cards, loans and mortgages, which yield higher returns for banks than dividends.
Meanwhile, firms like Osaic Holdings and MML Investors Services added to their SCHD stakes. These asset managers don’t directly benefit from lower lending rates, so locking in dividend yields offers a way to hedge inflation while preserving income.
This divergence underscores a key debate: will the Fed’s easing cycle reignite inflation or foster a more balanced growth path? Either way, SCHD stands out as a reliable yield option.
Beyond Yield: Energy Exposure
SCHD’s appeal extends beyond income. Its top holdings—such as ConocoPhillips (NYSE: COP) and Chevron Corp. (NYSE: CVX)—provide meaningful exposure to the energy sector.
Should inflation drive oil prices above the year-long cap near $70 per barrel, these stocks could deliver capital appreciation alongside dividends—offering investors both income and growth potential.
Why SCHD Stands Out Now
As the Fed eases, dividend-focused ETFs are poised for renewed interest. SCHD’s 3.8% yield—competitive with Treasuries—makes it an attractive option for investors seeking income and inflation protection.
Backed by energy and other defensive sector holdings, SCHD offers stability and upside potential—all stemming from a single Fed decision that could reshape portfolio allocations.
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