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This Month’s Exclusive Story

Meta’s AI Moment? New SAM 3 Model Has Wall Street Turning Bullish

By Leo Miller. Publication Date: 12/5/2025. 

Key Points

• Meta Platforms just released its Segment Anything Model 3. Tech experts are taking notice.
• Citizens JPM issued a $900 price target on Meta after SAM 3’s release, signaling confidence in Meta’s AI strategy.
• Meta could deploy SAM 3 to improve its business from top to bottom as its technological capabilities increase.

There has been much debate over Meta Platforms’ (NASDAQ: META) artificial intelligence (AI) strategy. The Magnificent Seven company’s AI capabilities are clearly benefiting its advertising business, with revenue growth accelerating throughout 2025. Still, Meta’s LLaMA models have generally not impressed some tech experts. That, combined with Reality Labs’ steep losses, raises questions about how well Meta can monetize AI over the long term.

Meta recently released a new AI model: the Segment Anything Model 3 (SAM 3). SAM 3 is drawing attention in the tech community, though few investors are talking about it. Analysts at Citizens are one of the exceptions. On Nov. 24, the firm issued a $900 price target on Meta, citing SAM 3 as a supporting factor. Citizens’ target implied roughly 36% upside versus the Dec. 4 close.

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SAM 3 represents a meaningful advance in Meta’s AI capabilities, with potential applications across computer vision, content creation, and automation. Its release underscores Meta’s continued investment in foundational AI research and reinforces the company’s position as a competitive player in the evolving AI landscape.

SAM 3: Meta’s Data Annotation Workhorse

SAM 3 is a computer vision model that allows users to detect, segment, and track objects in images and videos using simple text prompts. The company’s Segment Anything Playground lets anyone try the model. SAM 3 currently ranks first on Roboflow’s AI Vision Model Rankings. AI analyst Nate B. Jones calls SAM 3 a “ChatGPT moment” for video and other applications. Its importance is rooted in a core AI activity: generating training data.

Segmenting and tracking objects in images and video is essential for producing the labeled data used to train multimodal AI models. Researchers have often relied on humans to annotate images and clips manually. SAM 3 speeds this process dramatically while approaching human-level accuracy.

Citizens cites this faster annotation as a key reason for its $900 target. Increasing annotation speed can greatly expand the volume of data Meta can use to train other systems.

Short-form videos are dominant on Instagram and Facebook. With SAM 3, Meta can analyze and extract training data from those videos at scale, then use that data to refine content and ad recommendation models. Improved recommendations boost engagement, which makes users more likely to interact with ads and increases the value of advertising across Meta’s apps.

The company could also apply the data produced by SAM 3 to enhance its general-purpose LLaMA models.

SAM 3 Could Drive Value Everywhere from Instagram to Ray-Ban

Beyond data generation, SAM 3 has practical applications that can benefit many parts of Meta’s business. Because it detects visual objects so effectively, SAM 3 can be used for image and video editing and creative tools.

Meta says SAM 3’s capabilities will soon be available in Edits, Instagram’s video creation app, helping creators spend less time on editing. Faster content creation reinforces strong network effects: more content leads to more engagement, which attracts more creators, and so on — a powerful advantage for Meta’s platforms.

Meta also offers AI tools for marketers to generate visual ads — its Advantage+ Creative suite. SAM 3 could improve Advantage+ Creative, producing more engaging and targeted ads and thereby increasing ad value on Meta’s apps.

Finally, SAM 3 could enhance Meta’s AI glasses, improving augmented reality overlays or enabling quick detection of misplaced items in a room.

Meta Displays AI Chops With SAM 3

SAM 3 is a concrete example of progress: it shows Meta can build models that technologists believe rival the best in their domain. That should give investors more confidence in the company’s AI roadmap.

Moreover, SAM 3 has the potential to improve many parts of Meta’s business — from advertising to AR glasses — illustrating the synergistic nature of the company’s AI investments.

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