The Heart & Soil “dropkick test” 🏈

RJ Hamster

The Heart & Soil “dropkick test” 🏈

Radical Health Newsletter #163

The supplement industry has a dirty little secret: plastic is everywhere.

But at Heart & Soil, we’ve cracked the code on truly pure, plastic-free supplements.

Picture this:

It’s summer 2020, and Heart & Soil HQ is buzzing with the energy unique to startups (and beef liver enthusiasts).

With prototypes of our supplements and a desire to make work as fun as possible, we set out to conduct what would become legendary here at Heart & Soil:

THE DROPKICK TEST.

And yes, it’s exactly as it sounds:

Now at this point, you’re probably wondering what the heck we were doing…

But you need to understand that since the beginning, we’ve been unwilling to compromise on the quality or purity of our products.

And for us, that meant putting our products in glass bottles instead of plastic.

But this was no easy task…

Because plastic bottles are cheaper, easier, and more convenient.

Our manufacturers begged us to use plastic bottles.

Because they have these machines with massive hoppers, so they fire the plastic bottles into the hopper, and they come out neatly filled with capsules.

But you can’t do that with glass.

Instead, someone has to stand there and feed the bottles into the machine BY HAND.

Plastic bottles are also much easier to ship because they don’t break.

So back in 2020, we were experimenting with all sorts of packaging, like air pillows and bubble wrap to stop the bottles breaking.

And that brings us back to the infamous dropkick tests… 🏈

Let’s just say we broke a lot of bottles before we finally found the Heart & Soil box you’ll be familiar with now:

And when we got that thing and started drop kicking it, it was like, bro, you could heave it against the wall!

We would throw it 30 feet in the air, it would hit the ground and it wouldn’t break!

But this madcap experiment was more than just fun and games. It was a commitment to your health.

Because plastic is everywhere. It’s convenient, it’s cheap, and it’s the go-to for most companies.

But we’re not in the business of easy. We’re in the business of radical health.

Plastics pose a serious problem to our health.

They’ve been found in every part of the human body, including our brains, testicles, lungs and liver…

And they’re messing with our hormones, fertility, metabolism and more.

Each week, the average person ingests about a CREDIT-CARD WORTH of microplastics.

From things like:

Plastic-bottled water (AND supplements)…

Processed foods…

Seafood (the ocean is full of microplastics 😩)

And inhalation from synthetic fibers (e.g. polyester clothing, carpets) and airborne urban particles.

Do you see now why it was so important we put your Heart & Soil supplements in glass?

Our glass bottles are a testament to our commitment to your health.

The pushback from manufacturers, broken bottles, and extra time and cost investment have been worth it.

Because we can proudly say our products are nothing but the highest form of nutrition, just as nature intended.

So next time you open your Heart & Soil box, know that bottle represents a choice – a choice to prioritize your health over convenience, to stand firm against the norm, and to invest in a product that’s as clean and pure as the radical health principles we stand for.