RJ Hamster
Super Bowl Catalyst + Oversold Charts = Opportunity?
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Gamble on the Super Bowl on the Cheap
Sports betting is one of the most reliable “seasonal catalysts” in the market. The weeks leading into the Super Bowl typically deliver a surge in engagement: more wagers, more promotional activity, and more headlines—conditions that often lift sentiment across the publicly traded betting ecosystem.
This year, the tape didn’t cooperate early. Instead of a clean pre-game run, several gambling-related names sold off and became technically oversold. Now, with Super Bowl Sunday close at hand, a familiar setup is emerging: the catalyst is still real, but the sector is cheaper.
That doesn’t guarantee upside—competition, margins, and regulatory noise still matter—but it does create a tactical window where “washed-out” positioning can snap back quickly if sentiment shifts.
The wagering numbers keep climbing
The industry’s own trade group continues to project enormous Super Bowl betting activity.
For Super Bowl LVIII (2024), the American Gaming Association (AGA) estimated $23.1 billion would be wagered by American adults, up from $16 billion the year before.
More recently, AGA shifted its Super Bowl methodology to focus on legal wagering only (excluding casual pools and unregulated/offshore activity), noting that prior estimates were based on consumer polling that included all forms of betting.
Using this legal-only framing, AGA now estimates Americans will wager a record $1.76 billion legally on Super Bowl LX.
Either way—survey totals or legal-only handle—the direction of travel has been consistent: bigger participation, bigger dollars, and more mainstream behavior.
Also worth noting: Super Bowl LX is scheduled for tomorrow Sunday, February 8, 2026.
Banyan Hill Publishing
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Why the “Super Bowl trade” matters for stocks
Publicly traded betting companies tend to move on a few drivers around major events:
- Short-term engagement spikes(handle, active users, promotions)
- Narrative momentum (media attention + app downloads + “record betting” headlines)
- Positioning and sentiment(oversold sectors often bounce on catalysts)
This isn’t a thesis about long-term intrinsic value changing in two weeks. It’s about how markets behave when a widely anticipated event collides with oversold technical conditions.
Three ways to gain exposure
Company: DraftKings (SYM: DKNG)
The U.S. “pure-play” sports betting name with a technical rebound setup
DraftKings remains one of the most recognizable U.S. online sports betting operators—and it has shown notable price action around Super Bowl season in prior years.
The key point today: the stock has been under pressure, and that pressure created a potentially tradable setup. DKNG last traded around $25.52.
From a trading perspective, the attraction is straightforward:
- The stock has already digested negative headlines tied to competition and pricing pressure.
- Oversold conditions can limit incremental downside once sellers exhaust.
- A major sports catalyst can provide the excuse for a sentiment reset.
What to watch: a clean base, higher lows, and a reclaim of near-term resistance—signals that the “falling knife” phase is ending and a more durable bounce is developing.
Stansberry Research
Don’t Miss Gold’s Next Record-Breaking High
Gold’s recent run-up has already been nothing short of historic… But it’s far from over.
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Company: Flutter Entertainment (SYM: FLUT)
The global heavyweight (FanDuel) that can benefit if sentiment turns sector-wide
Flutter is a different animal than DraftKings: more global scale, more diversification, and major brand power through assets like FanDuel and Paddy Power.
Like other names in the group, Flutter pulled back and became technically oversold, and it has started to stabilize. FLUT last traded around $149.47.
The near-term bullish argument is similar:
- A lot of “bad news” has been absorbed (competition, promo intensity, margin noise).
- A record-betting headline environment can catalyze a relief rally.
- Large-cap quality within the theme can attract capital if investors decide the group has been de-risked enough.
What to watch: whether the pivot higher holds after the first bounce—oversold rallies can fail quickly if buyers don’t follow through.
ETF: Roundhill Sports Betting & iGaming ETF (SYM: BETZ)
The diversified “basket” option for the Super Bowl catalyst
Not every investor wants single-stock exposure in a sector where newsflow can swing violently. That’s where an ETF can make sense.
BETZ provides broad exposure to sports betting and iGaming companies globally, allowing participation in a Super Bowl-driven sentiment swing without relying entirely on one ticker. Roundhill’s fund page describes its focus on sportsbook operators, online casino operators, and suppliers.
BETZ last traded around $17.98 and has an expense ratio of 0.75%.
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Are there any other sports betting stocks you’re buying this season? What other sectors of the market are you looking at right now? Hit “reply” to this email and let us know your thoughts!
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