Disrupt the status quo Ready to turn heads? New Project One ICON Disrupt rolls the fine line between wild and mild with a sleek custom paint scheme that’s one of a kind and ready to fly. Disrupt blurs our favorite colors together for a lightning‑fast scheme that’s both classic and bold, and ready to roll. START DESIGNING

Disrupt takes the reds and blues of Trek Segafredo’s men’s and women’s team kits and marries them together with a light‑trail inspired scheme that’s got a serious need for speed. So serious, in fact, that it’s only available on our more race-ready road bike – Madone SLR. DESIGN YOUR DISRUPT LEARN ABOUT PROJECT ONE

Fast forward Seven generations in the making, Madone SLR is our fastest and lightest Madone disc ever – complete with IsoFlow tech to give you every advantage in speed and handling. LEARN MORE

Your dream bike is closer than ever Whether you dream of classic customization or wild rides like Tie Dye and Driftless, our Project One artists are primed and ready to take your wildest dreams and turn them into a reality. And with insanely low lead times, your custom bike is little more than a click away. START YOUR CUSTOM BIKE