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Further Reading from MarketBeat
Why Target Stock May Keep Falling Despite a 5% Dividend Yield
Written by Thomas Hughes. Published 11/20/2025.
Key Points
- Target’s core retail performance continues to weaken, with comps down and digital growth failing to offset in-store declines.
- Despite weak earnings and guidance, Target’s capital return program remains intact with a projected 5% dividend yield by late 2025.
- Analyst sentiment and institutional trends remain bearish, pointing to further downside risk for the stock.
Target (NYSE: TGT) is trading in deep-value territory, offering a projected 5% dividend yield in late 2025, but that alone may not justify buying the stock today. Near-term headwinds remain significant, and although there’s some potential for recovery in 2026, Target’s Q3 earnings release and guidance update showed declining store sales and only modest digital growth, signaling ongoing weakness into the new year.
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Target’s comparable sales fell nearly 4%, with weakness across most categories. Digital sales rose 2.4% year over year (YOY)—a figure that, while positive on its face, is far too modest to offset declining foot traffic at physical stores. That limited digital growth is insufficient without stronger brick-and-mortar performance to support overall business expansion.
Target Falls Short of Market Expectations
Relative to analyst forecasts, Target’s Q3 performance wasn’t disastrous.
Adjusted earnings per share (EPS) of $1.78 beat expectations by $0.07, but earnings were down 3.7% YOY—more than double the 1.5% revenue decline. Core performance, particularly in physical retail, weighed on results: comparable sales in that segment dropped 2.7%.
Management’s forward guidance further dampened sentiment. Executives expect sales contraction to continue, reaffirming a Q4 forecast of low single-digit revenue declines but lowering the adjusted earnings outlook by $0.50, roughly 6.3% below analyst consensus.
Target faces meaningful challenges and will likely struggle in the coming quarters. Management is pursuing a cautious holiday strategy focused on value pricing and new product assortments to regain market share, but competition from Walmart and off-price retailers remains intense.
Target’s Capital Return Remains Secure for 2026
The cash flow and balance sheet suggest Target’s capital returns should be sustainable through 2026. Q3 cash flow was negative primarily because of one-time capital expenditures that are not expected to weaken the company’s long-term financial position.
Cash and assets are stable while debt remains relatively low and manageable, providing room to support dividends and share repurchases.
Target’s dividend is expected to yield a historically high ~5% in late 2025, and the company is widely expected to continue annual increases. As a Dividend King, Target is unlikely to give up that status absent material pressure; however, future payout increases may remain in the low single-digit range.
Share buybacks have also contributed to shareholder returns, reducing the share count by about 1.4% in Q3 and 1.6% year-to-date.
Analyst Trends Are Pushing Target’s Stock Lower
The Q3 release is unlikely to reverse negative analyst momentum. Although the Wall Street consensus on TGT is a Hold and the average price target implies roughly 20% upside, analyst sentiment has been deteriorating and price targets have moved lower.
Recent price-target revisions—many issued in the days before the release—include several reductions that place TGT toward the low end of its range. If this trend continues, the stock could test new lows.
Institutional behavior is also turning cautious. Institutions own about 80% of the stock; they were net buyers in Q1–Q3 but reverted to selling in the first half of Q4. Without a near-term catalyst to attract renewed interest, this influential group may continue to trim positions and apply downward pressure to TGT’s share price.
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