On behalf of everyone at Petco Love and Petco Love Lost, thank you for the tireless work you do to keep pets and families in your community safe, together, and loved. We know your team is already gearing up for the annual spike in lost‑and‑found intakes that surrounds Independence Day.
As your partner in helping lost pets return home, we expanded our Petco Love Lost outreach and education efforts. This year, our animated PSA, Fireworks Fiasco—part of the award-winning My Ruff Day series—plays in AMC theaters nationwide from June 27 through July 11. It reminds moviegoers how fireworks can frighten pets into running off and how uploading one photo to Petco Love Lost can help reunite them with their family.
Remember, we’ve packaged the PSA (plus graphics, captions, and more) into your Lost Pet Prevention Month digital toolkit. Download and share the video to social before July 4th for a simple way to:
Warn pet parents about firework risks
Encourage them to register their pet today
Direct community members to Petco Love Lost if they find a wandering dog or cat
Again, thank you for everything you do for pets in need—not just during the busy summer season, but all year long. We’re proud to stand beside you and amplify your lifesaving work.
Thank you,
Alexandra Kazma, Community Relations Manager
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