We’re in the final mile of construction on Essentia’s new state-of-the-art factory in Boca Raton, the only certified organic facility of its kind. Our construction teams and technicians have been working seven days a week to bring this vision to life, and I’m deeply grateful for their relentless push to get us across the finish line.

This month, I had the chance to reconnect with my friend Joe De Sena, Founder of Spartan, as we continue our collaboration on pushing the limits of performance sleep for athletes who test themselves at the highest levels. Together, we’re redefining what recovery means—and with it, what “limits” truly are. I also joined Joe on The Hard Way podcast, where we explored the mindset shift from competing to winning. Keep an eye out for that episode link—it’s one you won’t want to miss.

Aligned with the opening of our new factory is another exciting milestone: the introduction of our CellRegen Lab. We’re introducing cutting-edge recovery technology for professional athletes, and we’re expanding these treatments to everyone at our Boca Raton facility. Our whole-body cold atmospheric plasma (CAP) technology supports cellular regeneration, reduces inflammation, and accelerates recovery—helping the body rebuild, restore, and perform at its peak.

I’m also excited to announce the arrival of the Stratami Topper, born out of our award-winning, #1 ranked Stratami mattress. For a long time, I’ve wanted to create the ultimate resurfacing mattress topper—something that can instantly transform and correct the mattress you’re sleeping on. A few weeks ago, a close friend asked me for a topper as he was packing his son off to college. Knowing the state of most dorm mattresses and that his son was stepping into D1 hockey with high expectations, I realized how critical proper sleep and recovery would be. We made a special production for him, and almost immediately, he told me his teammates all wanted one. That moment confirmed it—this was the time to unleash the Stratami Topper as the ultimate mattress fixer

We’re not just raising the bar on sleep—we’re moving it entirely.