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Additional Reading from MarketBeat

e.l.f. Beauty Is Looking Good Again: Reversal in Play

Reported by Thomas Hughes. Published: 2/6/2026. 

Quick Look

• e.l.f. Beauty is on track to rebound in 2026 as it regains traction, gains market share, and outperforms estimates.
• Analysts are lifting price targets, pointing to a 40% gain at the consensus. 
• Institutional activity aligns with a market bottom, having shifted to accumulation in early 2026.

e.l.f. Beauty (NYSE: ELF) struggled in 2025 with consumer shifts, slowing growth, and the underwhelming rollout of the rhode makeup and skincare brand. But that was then — this is now.

Fiscal Q3 results show consumers remain resilient and that the bottom has not fallen out of the cosmetics market. The rhode brand has begun to gain traction. The key takeaway from Q3 is that e.l.f. handily beat the low bar analysts set, and its guidance is optimistic. (Note that e.l.f. Beauty’s fiscal year runs ahead of the calendar year.)

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Guidance forecasting more than 20% growth in fiscal 2026 outpaced consensus by a wide margin and could even prove conservative.

e.l.f. Beauty Dazzles in Q3, Raises Guidance, Analysts Cheer

e.l.f. Beauty delivered a strong quarter in fiscal Q3 2026, with revenue up 37.8% to $489.5 million. The top line outperformed reported consensus by 600 basis points (6 percentage points), driven by strength across retail and e-commerce channels domestically and internationally. A solid UK rhode rollout and better-than-expected margins were notable contributors to the upside.

Margin news was mixed: gross and operating margins contracted, but the impact from tariffs was smaller than anticipated. Increases in selling, general, and administrative expenses were focused on marketing, merchandising, and other expansionary activities.

That increased spending has fueled growth and should be better contained in future quarters. Cash flow remains healthy, and adjusted EPS of $1.24 was up 67% year-over-year and topped consensus by an even wider margin than revenue.

Year-to-date balance sheet trends include higher debt, but leverage remains modest at roughly 1x equity. The company also retains a healthy cash position and rising equity. The largest investor risk is dilution, though the threat appears minimal: share count has increased by less than 1.25% YTD, and further expansion is not expected to accelerate.

Analysts Raise e.l.f. Price Targets, Confirm Market Bottom

After the results, analysts expressed some valuation and growth concerns but largely maintained their ratings, with several raising price targets. That activity supports the Moderate Buy rating and reinforces the price bottom that began forming in 2025.

While sentiment was pressured by price-target cuts through 2025, that headwind appears to have eased (see previous coverage). Analyst sentiment is likely to firm further as the year progresses, backed by solid results and continued outperformance.

Institutional trends also point to a shift: the group that owns more than 90% of the stock sold on balance in the back half of 2025 but returned to accumulationin early 2026. That behavior aligns with the late-2025 price bottom and the 2026 rebound, providing a support base and a market tailwind. The primary risk would be a return to institutional distribution, but that seems unlikely given the company’s performance and growth outlook.

e.l.f. Beauty Sets Up to Move Higher

ELF’s price action isn’t fully out of the weeds yet, but it is showing signs of a solid bottom and potential to move higher within its trading range. Technical indicators point to a momentum shift and a market with room to run.

Near-term resistance includes a cluster of moving averages around $100 and the consensus target near $120. A move to consensus would represent roughly 40%upside from the pre-release close, while a push into the high end of the range (likely by year-end) would add additional double-digit gains.

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