New bike on your mind? Design it in Project One!

New bike on your mind? Design it in Project…

Two rows of Project One ICON bikes with year 2025 waving in center

Make your dream bike a reality

Choose from a seemingly endless palette of colors, find your ideal fit, and hand select cutting‑edge components in Project One — now with all‑new paint schemes.

EXPLORE PROJECT ONE

BUILD YOUR DREAM BIKE

Naturally beautiful

All‑new Raw Lithos ICON paint

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Out of this universe

All‑new Chroma Interstellar ICON paint

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Ride and shine

All‑new Tête de la Course ICON paint

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BUILD YOUR DREAM BIKE

Out with the old,
in with the new

Like what you see from our new Project One paint schemes? Trade in your old Trek bike with Red Barn Refresh and we’ll give you in‑store credit toward a new.

TRADE IN YOUR TREK

Find your perfect road bike

Whether you’re just getting started, a seasoned road cyclist, or more into traversing chunky gravel routes — the road bike buyer’s guide will help you find the perfect road bike for however you roll.

EXPLORE THE GUIDE