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More Reading from MarketBeat Media

3 Insider Moves You Shouldn’t Ignore Heading Into 2026

By Leo Miller. Originally Published: 12/16/2025. 

At a Glance

• A Salesforce insider just bought $25 million worth of stock, signaling confidence in the company’s long-term strategy.
• Japanese investment company SoftBank sold $186 million of Symbotic stock, marking its first significant reduction in the position and signaling caution.
• Insiders at Meta Platforms financier Blue Owl are upping their stake in the company after a disappointing 2025.

Insider trades are often some of the most revealing signals in the market—and three recent moves are sending sharply different messages. At Salesforce (NYSE: CRM), a board member is doubling down after a rough year. Symbotic (NASDAQ: SYM) just saw its first major insider sale after a dramatic run-up. And Blue Owl Capital (NYSE: OWL) is attracting widespread insider buying despite weak recent performance. Together, these trades offer a window into what insiders believe lies ahead.

$25 Million Salesforce Board Member Buy Reflects Long-Term Confidence

Shareholders in the tech giant Salesforce received a bullish signal from Mason G. Morfit, a member of the company’s Board of Directors.

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On Dec. 5, Morfit purchased approximately $25 million worth of the company’s shares for investment management firm ValueAct Capital, where he serves as co-CEO and Chief Investment Officer.

Because ValueAct manages third-party capital, the purchase likely reflects high-conviction, institutional-level analysis and underscores the seriousness of this bullish vote of confidence.

Salesforce has come under considerable pressure in 2025, trading about 21% lower year-to-date. However, the company’s latest earnings report, released Dec. 3, helped sentiment: shares were up roughly 10% through Dec. 12.

Despite the recent bounce, the stock remains more than 40% below its all-time high. Insider buying, combined with the firm’s AI momentum, supports the case for a continued recovery.

Salesforce’s agentic artificial intelligence tool, Agentforce, has seen rapid adoption — annual recurring revenue for the product grew 330% year-over-year last quarter — bolstering the company’s target of over 10% annual revenue growth through fiscal 2030. While some investors remain skeptical about that trajectory, Morfit’s sizable purchase signals institutional confidencein Salesforce’s long-term AI strategy.

SoftBank Trims Symbotic Stake for the First Time After Massive 2025 Rally

On the other side of the equation, robotics company Symbotic just saw a significant insider sale from one of its biggest backers.

Major shareholder SoftBank Group (OTCMKTS: SOBKY), the large Japanese investment company known for taking stakes in technology firms, sold more than $186 million worth of Symbotic shares on Dec. 8.

Symbotic makes robotic systems used to optimize warehouses, with Walmart (NASDAQ: WMT) as its primary customer. The company’s stock has surged about 159% year-to-date, so SoftBank’s timing on the sale looks strategically sound.

According to its most recent 13F filing, Symbotic has been one of SoftBank’s largest positions. Since taking a stake in 2022, SoftBank had increased its holdings, but this recent sale signals a change in posture that investors should monitor.

With this sale, SoftBank reduced its position in Symbotic by roughly 9%, from 39.8 million shares to 36.3 million shares. SoftBank still holds a large position, but this could be the first of several reductions — something shareholders should watch for going forward.

4 Blue Owl Executives Buy Shares Despite Weak Performance

Blue Owl Capital, a firm focused on private credit and direct lending, has faced significant pressure in 2025, posting a roughly 30% total return decline year-to-date — yet its top executives are signaling confidence.

In December, four senior insiders — including both co-CEOs, the CFO, and Credit platform head Craig Packer — purchased a combined $5.9 million in OWL shares. Multiple insiders buying at once is a strong bullish indicator for the company.

Blue Owl made headlines in October when it entered a joint venture with Meta Platforms (NASDAQ: META). Blue Owl will finance development of Meta’s Hyperion data center and will own an 80% interest in the facility. That arrangement could become a meaningful revenue stream and help justify long-term optimism.

Follow the Smart Money

Insider trades often reveal priorities and pressure points that don’t always show up in earnings reports. December’s moves suggest leadership at Salesforce and Blue Owl sees untapped upside, while SoftBank’s partial exit from Symbotic may reflect a shift in risk tolerance or portfolio rebalancing.

As 2026 approaches, these insider actions provide an early read on which strategies insiders believe are built to last — and which may be due for recalibration.

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See Also: Front-Run Buffett’s Shocking Gold Move (From Golden Portfolio)