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Further Reading from MarketBeat Media

Office Suite Gets Pricier: Microsoft’s Bold Move Comes With Risk

Authored by Chris Markoch. Originally Published: 12/9/2025. 

Key Points

• Microsoft will increase Office commercial subscription pricing by up to 33% in July 2026, even as AI adoption lags initial expectations.
• Enterprise customers continue to demand clearer ROI on Copilot, but Microsoft 365 remains essential infrastructure with low platform-switch risk.
• Analysts maintain bullish targets between $650 and $675, suggesting confidence in pricing power and a potential technical reversal for MSFT stock.

For the first time since 2022, Microsoft Corporation (NASDAQ: MSFT) announced it will raise prices for commercial customers of its Office productivity suite. Beginning July 1, 2026, some subscribers will pay up to 33% more.

At first glance, the move might seem routine. Microsoft said it has added 1,100 features across Microsoft 365, Security, Copilot and SharePoint, many of which integrate artificial intelligence (AI).

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This also follows Microsoft’s price increase for personal Office subscribers in early 2025. The company reported no meaningful churn from that increase, suggesting consumers saw value in the new features.

However, the commercial price hike arrives as reports surfaced that some enterprise customers may be reluctant to pay for the latest AI features.

Commercial Customers Look for ROI

In late November, a gap appeared between Microsoft’s AI ambitions and the pace at which commercial customers — particularly large enterprises — were adopting them. Reports said Microsoft allegedly lowered sales-growth targets for certain AI products after several sales staff missed quotas in the company’s fiscal 2025 year ended in June.

Microsoft quickly and stridently denied the allegations, and the stock has recovered most of the losses from that dip. Still, the episode added to investor concerns around MSFT and other technology stocks tied to the AI trade.

Against that backdrop, the 2026 price increase looks less like a victory lap and more like a recalibration. AI add-ons may not be selling as fast as projected, but the Office suite remains entrenched in a way few competitors can meaningfully dislodge.

Microsoft 365 Has Become a Non-Negotiable

For most organizations, Microsoft 365 is more than a software choice — it’s part of a company’s infrastructure, as embedded and non-negotiable as electricity or payroll. That entrenched position gives Microsoft room to reset pricing without expecting mass defections to Google Workspace or lower-cost alternatives.

Microsoft appears to be reframing AI not as an optional add-on, but as part of the standard productivity contract. That has clear relevance for Copilot, the premium layer sitting atop the Office stack.

Rather than trying to convince every enterprise to buy Copilot à la carte, Microsoft can fold AI-assisted features into the base subscription and justify a higher price floor. Practically, this shifts the narrative from “pay extra for AI” to “AI is now embedded in the Office experience you already can’t run without.”

The timing may not be perfect, but the logic is straightforward: if AI upsells plateau, subscription pricing becomes the steadier lever. With Microsoft’s commercial suite still commanding near-universal dependence, the 2026 increase looks less like a gamble and more like inevitability.

Analysts Are Still Bullish on MSFT Stock

Amid the noise, analysts remain bullish on MSFT. On Dec. 3, Jefferies reiterated its Buy rating with a price target of $675. On Dec. 4, DA Davidson also reiterated a Buy rating with a $650 price target. Both targets sit above the consensus price target of $632.34, which itself is about 28.7% above the stock’s Dec. 8 close.

MSFT is roughly 10% below the all-time high it reached in late October. More important for investors, key valuation ratios make the stock look less stretched than they did at that peak.

When you put it all together, MSFT stock looks attractive at any price under $500, and the MACD is flattening and appears poised for a bullish reversal.

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