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Keurig Dr. Pepper Shares Plummet on Acquisition—Buy the Dip?

Written by Gabriel Osorio-Mazilli. Published 8/29/2025.

The market often believes it knows better than the executives running a company—after all, many shareholders focus on the next quarterly earnings report, which can pressure management and restrict long-term planning.

This isn’t usually the case—but it often occurs when a company makes a significant strategic move.

That appears to be what happened with Keurig Dr. Pepper Inc. (NASDAQ: KDP). The retail stock plunged more than 17.6% in a single week after the market reacted negatively to its latest announcement. Yet acquiring a coffee business makes sense, given current coffee prices, peer valuation declines, and the overlap between soda drinkers and coffee enthusiasts.

In our view, the sell-off may have been overdone—creating an opportunity for bold investors to position themselves for a potential rebound.

Indeed, some institutional investors are already stepping in, and the more nuanced corners of the market have labeled KDP “low-hanging fruit.”

Why Keurig Dr. Pepper Sold Off

The sell-off can be summed up in one word: uncertainty. Investors are unsure what to make of a transaction that management says will be followed by a tax-free spinoff, creating two independent companies.

It’s natural for investors to wonder, “What will happen to my money?” when reading the press release. But the core business remains intact—and this restructure could add excitement for shareholders.

Essentially, Keurig Dr. Pepper will continue operating as a beverage company while tapping into JDE Peet’s coffee expertise. In return, JDE Peet’s will leverage KDP’s distribution network and logistics. By swapping these “spare parts,” both companies can adopt a stronger business model.

Investors should be particularly encouraged by the projected $400 million in cost synergies from the deal. This partnership allows the world’s largest pure-coffee company to benefit from KDP’s extensive supply chain.

Ultimately, uncertainty—not fundamentals—drove the initial sell-off. Here’s how the market expects things to unfold in the coming months.

Reading Between the Lines for Keurig Dr. Pepper

Institutional investors appear to have done their due diligence. Thrivent Financial, for example, added a new $39.4 million position just one day after the stock’s decline—classic dip buying.

Yet investors shouldn’t assume the risks have vanished. One way to test the market’s conviction is by examining valuation multiples, specifically how KDP compares to its industry peers.

Currently, Keurig Dr. Pepper trades at a price-to-earnings (P/E) ratio of 25.8, a premium versus the beverage sector’s 17.3 multiple.

While that higher P/E might give some investors pause, seasoned market participants know that a premium multiple often reflects expectations of outperformance.

In KDP’s case, outperformance could stem not only from the anticipated cost savings and cash proceeds from the coffee spinoff but also from robust earnings growth. The MarketBeat consensus now forecasts that KDP could deliver $0.64 in EPS by Q4 2025—a 30.5% increase from the current $0.49.

EPS growth is a key driver of stock performance, so this outlook helps justify KDP’s premium valuation and the recent dip-buying activity.