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Additional Reading from MarketBeat.com

2025’s Most Downgraded Stocks: Buy, Sell, or Hold in 2026

Submitted by Thomas Hughes. Published: 12/29/2025. 

Quick Look

• Analyst downgrades weighed on these names in 2025, but several stabilized late in the year with better-than-feared updates.
• Buybacks and dividends are a major 2026 support pillar for this group, especially with share prices still near multi-year lows.
• The 2026 upside case hinges on distinct catalysts: international expansion, store-count growth, AI-led reacceleration, and improving operational execution.

2025 wasn’t kind to a subset of high-profile stocks. Sluggish growth, weak relative performance and eroding confidence drove a wave of analyst downgrades that pressured valuations and sentiment.

Downgrades don’t automatically mean a company is “broken.” For a 2026 watchlist, a better approach is to identify where expectations have fallen too far relative to what the business can realistically deliver.

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Below are the five Most Downgraded names, according to MarketBeat data—where they finished 2025, what could drive them higher in 2026, and a practical Buy, Sell, or Hold view based on the catalysts ahead.

Lululemon: Hit Bottom in Late 2025, Set to Rebound in 2026

Lululemon Athletica (NASDAQ: LULU) suffered domestic sales weakness and margin pressure in 2025 but appears to have turned a corner late in the year.

The early-year downgrades and price-target cuts that made LULU one of the year’s most downgraded stocks were countered by its fiscal 2025 Q3 earnings release.

The company announced a CEO change and a renewed focus on international expansion—moves that could significantly increase revenue over time.

Alongside solid results and guidance, LULU unveiled a $1 billion increase to its buyback authorization, ensuring aggressive share repurchases will continue in 2026.

Year-to-date buyback activity reduced the share count by nearly 4% as of fiscal Q3 2025, amplifying shareholder value.

After the Q3 release, more than a dozen analysts posted price target increases, which helped establish a floor under the stock and affirmed an outlook for at least 10% upside from key resistance levels.

Despite improving analyst sentiment, LULU currently carries a Hold consensus rating.

UPS Turns a Corner in Late 2025

United Parcel Service (NYSE: UPS) also began to stabilize in 2025. While results included some contraction, UPS outperformed in key metrics and signaled a return to growth expected in 2026.

Operational quality improved, including record-level revenue per package, which positions the business for an accelerated earnings recovery once volume growth resumes.

The market reacted to the company’s Q3 earnings results, which featured favorable guidance for the important holiday quarter and a better outlook for capital returns.

Trading near five-year lows, UPS yields more than 6.5% and is expected to sustain that payout in 2026.

Analysts rate this transportation stock a Hold and forecast at least a 10% upside in 2026.

Chipotle Mexican Grill Sets Up Smoking Hot Entry Point

Chipotle Mexican Grill (NYSE: CMG) struggled in 2025 amid lingering effects from a 2024 CEO change and broader macroeconomic headwinds, triggering a substantial market reset and heavy analyst pessimism.

The price decline acted as a reset, and CMG could trend higher in 2026.

Catalysts include a renewed emphasis on store-count growth—particularly international expansion—and macro tailwinds expected to materialize in late H1.

Falling interest rates and potential tax relief for lower-income workers could ease economic pressure on consumers and improve spending.

Analysts still rate CMG a Moderate Buy, with consensus forecasts calling for more than 30% upside in 2026.

Salesforce Hit a Hard Bottom in 2025: Rebound Has Already Begun

Salesforce (NYSE: CRM) endured slowing growth and increased investment in 2025, prompting analysts to reset expectations and investors to adopt a “wait-and-see” stance.

That stance began to fade as Salesforce leaned into agentic AI and showed early traction, raising the prospect of faster growth ahead.

The core question for 2026 is whether Salesforce can translate AI momentum into measurable demand and durable margin improvement.

Guidance in the company’s Q3 fiscal 2026 earnings release suggests a return to double-digit growth, implying analyst price targets may be too conservative.

CRM surged more than 15% in December, confirming support around $225 and signaling a market rebound that could carry the stock back toward record levels by mid-2026.

Analysts currently rate Salesforce a Moderate Buy, with the consensus forecastprojecting about 22% upside.

Comcast Hits Bottom in Late 2025, 20% Upside Is Indicated

Comcast (NASDAQ: CMCSA) saw sentiment cool through 2025 as analysts trimmed targets and adopted more cautious ratings.

Late in the year, however, analyst coverage increased and a number of price-target raises and upgrades helped establish a bottom in the stock.

That shift followed the company’s Q3 release, which showed revenue weakness that was better than feared and operational quality that exceeded expectations.

The 2026 outlook calls for resumed growth and sustained capital returns, including a roughly 4.45% dividend yield and continued aggressive share buybacks.

Buybacks have reduced share count by about 5% year-over-year (as of Q3) and are expected to remain robust in 2026, underpinning the consensus case for approximately 20% upside.

Although analysts still assign CMCSA a Hold rating, it could be a name to watch in 2026.

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