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Bonus News from MarketBeat

Levi Strauss May Be a Super Buying Opportunity After the Earnings Dip

By Chris Markoch. Published: 2/2/2026. 

Article Highlights

• LEVI stock pulled back after earnings despite a double beat, as lighter EPS guidance and tariff concerns weighed on investor sentiment.
• Levi Strauss continues to transform its business, driven by growing direct-to-consumer sales, e-commerce expansion, and early momentum from Beyond Yoga.
• Technical indicators suggest LEVI stock may be near an inflection point, with narrowing Bollinger Bands and improving momentum setting up a potential rebound.

The key theme this earnings season is that “good enough” isn’t good enough. Levi Strauss & Co. (NYSE: LEVI) delivered a double beat in its fourth-quarter earnings report, but its forward guidance — particularly earnings guidance — came in lighter than analysts expected. LEVI stock was down about 7% at the opening of trading on Feb. 2.

Levi’s beat on both the top and bottom lines. Adjusted earnings per share (EPS) were $0.41, two cents above the $0.39 estimate. Revenue was $1.77 billion versus forecasts of $1.71 billion, and organic revenue rose about 5%.

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On a year-over-year basis, however, EPS declined 18% and revenue fell 14%. Operating margins were essentially flat at 11.9%.

Looking ahead to 2026, the company projects reported revenue growth of 5% to 6%. Its EPS guidance of $1.40 to $1.46 per share comes in slightly below analysts’ expectations, which imply roughly 9.45% earnings growth over the next 12 months.

The lighter guidance reflects the impact of tariffs, which have hit Levi Strauss harder than many other retailers. The company did not dwell on tariffs, noting it expects pricing power with vendors and lower cotton costs to help offset some of the headwinds.

Levi’s Continues to Transform Its Business

Levi Strauss remains synonymous with denim, and the company is leaning into what it calls a “head-to-toe denim lifestyle.” At the same time, it is expanding beyond denim with its small but fast-growing Beyond Yoga business.

Levi is also seeing growth across channels. Its direct-to-consumer business accounted for 49% of overall revenue in the quarter, with e-commerce representing 22%. The company plans to add 50 to 60 stores in 2026, bringing the total to about 200.

Could LEVI Stock Get a Super Bowl Bump?

Super Bowl LX will be played at Levi’s Stadium, home of the San Francisco 49ers. While the venue selection was made years ago, the coincidence could prove a “happy accident” for LEVI shareholders.

The brand will be prominent during the game and the lead-up to it, and Levi’s plans to debut its first Super Bowl commercial in 20 years. For many viewers, the commercials are as memorable as the game itself, so the ad could generate considerable buzz among key demographics.

Investors won’t know if the ad and the Super Bowl presence will translate into higher revenue and earnings until the next report. Still, beyond the paid placement, Levi’s is likely to receive substantial free publicity.

Marketing campaigns alone aren’t a primary reason to buy a stock, but combined with the current technical setup for LEVI shares, they could influence investor sentiment.

LEVI Stock Is at an Inflection Point

Levi’s management says the company is at an inflection point, and the stock appears to be at one as well. Over the past three months the shares have been rangebound, which is better than many names in the retail sector. The stock is trading near the lower Bollinger Band as the bands have narrowed significantly.

Narrowing Bollinger Bands often precede a breakout in either direction. Here, the price is testing the lower band while the 20-day simple moving average (SMA) converges with the longer 150-day SMA — a setup that can precede a directional move.

Momentum indicators support the case for a possible rebound. The MACD has flattened after a prior decline, suggesting bearish momentum is slowing and leaving room for a potential bullish reversal. The RSI (not shown) sits in the mid-30s, another signal that a mean-reversion rally could be possible.

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