Yes people,

Quick story for you.

For me, jewellery’s always been about chasing a feeling.

Not following trends, or sticking to someone else’s rules.

So while we were out in Napoli, we handed some of our favourite pieces to the locals. Not models, just everyday people we met along the way.

Older guys. Working guys. The kind you might not expect to be into jewellery at all.

What happened was powerful.

The moment they put the pieces on, something shifted. You saw it in the way they moved: the slight roll of the shoulders, the quiet grin creeping in.

Like they caught a glimpse of themselves they hadn’t seen in a while.

That’s the part of jewellery no one talks about enough. It’s never just about how it looks. It’s what it brings out of you.

That’s what CRAFTD has always been about.

Check out or newest collection here,

OR

Read more about The Faces of Napoli.

Keep shining,
Cannon

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