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More Reading from MarketBeat.com

Why Amazon Could Be a $300 Stock Within Weeks

Authored by Sam Quirke. Article Posted: 12/13/2025. 

In Brief

• Amazon shares are up 40% from April and back in rally mode as we head into year-end.
• Its fundamentals remain solid, and expectations are high for more of the same next year.
• Multiple analysts expect the stock to reach and exceed $300 in the near future.

Though roughly flat year-to-date, Amazon.com Inc. (NASDAQ: AMZN) is continuing to impress as it grinds higher into the final stretch of 2025. Shares closed around $230 on Wednesday, Dec. 10 — up roughly 40% since April — maintaining a multi-month uptrend.

While the bulls briefly lost their grip after the stock hit fresh all-time highs near $260 in early November, the bears failed to build on that weakness. With momentum turning higher again, Amazon looks poised to retest those highs. Consistent earnings strength and renewed analyst conviction are powering the latest uptrend, setting the stage for a potential breakout that could carry it to $300.

Amazon’s Core Segments Are Still Delivering Strong Growth

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The first and most obvious reason to be bullish on Amazon is that the fundamentals remain solid.

The company has delivered consistent earnings beats all year, maintaining double-digit revenue growth across key segments. Whether it’s e-commerce, advertising, or Amazon Web Services, each division continues to show impressive scalability for a $2.5 trillion company. 

This consistency should fuel the rally toward $300. Investors considering entering the trade aren’t just buying into hype; they’re backing a business that has reliably delivered quarter after quarter. When a company of this scale can expand margins while investing heavily in AI and logistics, the upside case becomes hard to dismiss.

Analyst Confidence Signals a Shift Toward New Highs

Another major tailwind for Amazon’s stock is sustained bullish support from Wall Street—something MarketBeat has been highlighting in recent months. 

December has already seen UBS Group, Rosenblatt Securities, and Wedbush reaffirming Buy or equivalent ratings, with price targets of $300 or higher.  

There is a growing sense that Amazon is entering a new phase of growth, powered by accelerating demand in cloud computing and AI-related services. Those engines are driving optimism that the company’s best earnings years may still be ahead, and that the stock’s next leg higher could come sooner than many expect. Wedbush’s refreshed price target — $340 — implies nearly 50% upside from current levels. 

This level of analyst conviction is notable given how crowded the mega-cap tech trade has become. It likely helps that Amazon’s stock is roughly flat for the year, making it look relatively undervalued next to peers. Still, the fact it stands out as one of the more compelling opportunities in the group underscores confidence in its long-term story.

Key Risks to Watch: Resistance Levels and Macro Headwinds

That said, the setup isn’t without risks.

The first concern is technical: the $240 level has proven to be a tricky area for Amazon shares multiple times over the past year, repeatedly acting as a stubborn layer of resistance. Sellers have consistently defended this zone, so a decisive break above it would likely trigger a fresh wave of buying and put $260 — and then $300 — squarely into play.

The second risk is macro-related. Amazon’s recent strength has been partly driven by a broader risk-on tone across markets. The S&P 500 has risen more than 5% over the past three weeks as investors piled back into growth names after a brief pause.

If that momentum fades into the holidays, Amazon could struggle to maintain its current pace, at least temporarily. However, with the latest U.S. inflation readings remaining favorable and rate-cut expectations growing for early 2026, the macro backdrop currently looks broadly supportive for tech.

Amazon’s Next Breakout May Be Closer Than It Seems

While Amazon’s path to $300 may not be immediate, the building blocks are in place: strong fundamentals, consistent execution, and broad analyst conviction. For long-term investors, the consolidation around $230 could represent an attractive entry point before the next leg higher.

If the stock can move cleanly beyond $240 in the coming sessions, there’s little standing in the way of a retest of November’s highs, and from there, the $300 mark suddenly doesn’t look so far away.

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