Here’s the deal: In a competitive and expensive election cycle like this, we need to be ready to blast our candidates at a moment’s notice – and the fastest, most effective way we can speak out is to run online ads.
When a big moment happens (think a swing in the polls or even a negative attack by an opponent) it’s like a countdown clock starts. ⏱
We only have a finite amount of time where everyone is paying attention at once – and it’s our job to cut through the noise, Peter.
We know Republicans are going to play ugly against our bold, progressive candidates. It’s page one of their campaign playbook. So we absolutely cannot be caught flatfooted when they launch their bad faith attacks.