Building A Personal Brand That People Can’t Resist – Brainz Weekly Highlights

Building A Personal Brand That People Can’t Resist –…

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Maha Abouelenein: Bridging Cultures Through Strategic Communications

EXCLUSIVE ARTICLE | MAHA ABOUELENEIN

Maha Abouelenein is an American Egyptian with more than 30 years of global communications experience advising global corporate giants, startups, governments, CEOs and high-net-worth individuals. She is the CEO of Digital and Savvy, a strategic communications consulting firm with offices in the USA and Dubai. A sought-after strategist and speaker, Maha is an expert on personal branding, reputation management, modern communications and the transformational power of storytelling. She is the former Head of Global Communications and Public Policy at Google and the Founding Managing Director of Weber Shandwick in MENA. She worked in Promotions and Sports Marketing at General Mills before becoming an entrepreneur. Maha is on the Global Board of Directors of the Associated Press and hosts the “Savvy Talk” podcast. Her first book, “7 Rules of Self-Reliance: How to Stay Low, Keep Moving, Invest in Yourself and Own Your Future,” will be published by HayHouse/Penguin Random House on October 8, 2024.