Hi Friend,

It’s Emily from Beauty by Earth.

I talk with customers every day, but every once in a while a story really stays with me.

Jessica reached out a few months ago frustrated and, honestly, a little defeated. She’d tried so many self tanners that promised the world but left her orange, streaky, or even with ruined sheets. She said she “was ready to quit tanning altogether.”

We talked through her concerns, and I suggested she try our Self Tanner Lotion. She liked that the ingredients were clean and easy to understand. And she appreciated that we were here to help her pick the right shade for her skin tone.

When she wrote me back after her first application, I could feel the relief in her words: no streaks, no weird smell, and finally — a natural-looking glow. She even joked that her friends thought she’d just gotten back from vacation.

That moment was so big for her that she set up a subscription right away because she said she didn’t “ever want to be without this.”

I love sharing stories like hers, because it’s a reminder that something as simple as the right lotion can bring back someone’s confidence, and it left me feeling proud that I could help someone in that way.

If you’ve ever felt like Jessica, maybe you should check out the lotion she now swears by.

Warmly,

Emily

Beauty by Earth Team