Exclusive Interview With Cindy Machles – CEO, Entrepreneur and Co-founder Of Glue Advertising
Cindy has long been a leader and pioneer in marketing, advertising and branding.
While part of the big-conglomerate world, she took an entrepreneurial approach as one of the first to apply marketing principles from consumer-packaged goods to healthcare. This ultimately revealed an unmet need that inspired her to create and lead an independent operating unit within WPP that developed branding exclusively for prescription products. Additionally, as part of her WPP responsibilities, she became Global Practice Leader, a position created just for her. In that role, she successfully raised the standards of strategic thinking and delivery throughout Grey Healthcare Group offices on a global scale—in less than 24 months.
In management, there’s often a fine line between overconfidence and narcissism. If someone you know is in a position of authority, you might well recognise …
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