You’ve seen him rule the realm of binkies, lettuce feasts, and impeccable ear angles — and now, he’s hopping into his most important role yet: Brand Ambassador Extraordinaire.

That’s right — Alex has been a long-time fan of Small Pet Select goodies, and now he’s joining forces with us to spread the word (and the hay) about top-tier small pet care.

From tips on bunny enrichment to behind-the-scenes snack tastings (his favorite job), Alex is ready to bring his royal fluffiness to the SPS community.