| Scuderia Ferrari HP has launched a groundbreaking new app developed in collaboration with Premium Partner IBM, designed to transform how fans engage with the world of Ferrari racing. |
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Scuderia Ferrari HP has launched a groundbreaking new app developed in collaboration with Premium Partner IBM, designed to transform how fans engage with the world of Ferrari racing. |
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The new app provides fans with a unified home to follow the full scope of Ferrari’s motorsport legacy, with a completely redesigned interface now available in both English and Italian.
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Powered by IBM WatsonX AI, the app delivers new interactive features including a reimagined Race Centre with AI-generated summaries, graphical strategy analysis, interactive polls and fan messages.
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Future updates will introduce new features such as in-app gamification, 3D virtual tours, e-commerce integration, and additional AI-powered experiences. |
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Ferrari N.V. – Holding company – A company under Dutch law, having its official seat in Amsterdam, the Netherlands and its corporate address at Via Abetone Inferiore No. 4, I-41053 Maranello (MO), Italy, registered with the Dutch trade register under number 64060977
Ferrari S.p.A. – A company under Italian law, having its registered office at Via Emilia Est No. 1163, Modena, Italy, Companies’ Register of Modena, VAT and Tax number 00159560366 and share capital of Euro 20,260,000
Copyright 2025 – All rights reserved |
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