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Floriography – the idea of each flower having a meaning – can be traced back for thousands of years, but was particularly popularised in the 18th century by aristocrat and poet Lady Mary Wortley Montagu, and in Victorian England the craze for using flowers to send coded messages was useful in a society where feelings could not always be spoken aloud.
We thought we’d bring this tradition well and truly into the 21st century, by creating a brand new Bespoke ecard, wherein you can choose the birth flower for your recipient, according to the month in which they’re born.
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