‘Feel the Fear and Do It Anyway’-Tom MacPherson Le Maire on Leadership, Longevity, and Transforming the Spa Industry

EXCLUSIVE ARTICLE  | TOM MACPHERSON

Tom MacPherson Le Maire is a seasoned luxury and skincare expert with over 20 years of experience in the industry. Specializing in luxury hotel and spa channels, he is passionate about hospitality and the integration of innovative wellness concepts. Tom has worked across multiple channels, supporting go-to-market strategies for a number of emerging skincare brands. His career began with industry icons like The Body Shop, followed by nearly a decade at Clarins, where he honed his expertise in fast-paced commercial retail. During his time at Clarins, he held senior roles in training and field management, overseeing more than 70 staff members and driving significant business revenue.

Transitioning to work with SMEs and challenger skincare brands, Tom sought to amplify the voices of smaller brands often overshadowed by larger budgets. He led the EMEA region for Intraceuticals, an Australian oxygen facial brand, and later helped launch the Icelandic skincare brand BioEffect in Space NK, while also developing their spa and clinic division. He then established his own consultancy, collaborating with brands like Aromatherapy Associates across EMEA, Swedish skincare brand Swiss Clinic (launching them in Harvey Nichols), and The Hut Group. Following the pandemic, Tom joined British luxury skincare brand 111SKIN, where he has spent the last five years overseeing their global spa division and export markets across MEA and LATAM. His extensive network within luxury hospitality facilitated 111SKIN’s successful entry into major hotel groups worldwide, including Mandarin Oriental, Marriott Luxury, Four Seasons, Rosewood, ACCOR Luxury, Hilton Luxury Brands, and Kempinski. Under his leadership, the brand’s spa channel grew exponentially, with high-profile partnerships like the Ritz-Carlton Yacht Collection and other iconic global properties.

Known for his servant leadership style and a “feel the fear and do it anyway” mentality, Tom is also a passionate lover of fine food, wine, and culture. A proud bon vivant with French roots, he often spends his leisure time in Paris, where he enjoys embracing the city’s culinary and cultural offerings.