Update on Counterfeit Prevention Efforts: Strengthening Trust and Security
We are thrilled to share an update on our ongoing efforts as we build upon the successes of last quarter.
Our team has remained steadfast in our commitment to addressing head-on – the mission of reducing the impact of counterfeit Western Digital products. Expanding upon our previous efforts, we have strengthened our comprehensive strategy focused on detection, prevention, and enforcement.
We have highlighted the significant impact that counterfeit goods can have on your operations, from compromised quality to potential legal risks. We remain committed to addressing these challenges proactively through events, training programs and initiatives like the recently launched ”Uncompromising Storage” end user campaign.
Our goal remains, to maintain the integrity of our brand and, to protect our customers, and more importantly, to safeguard your business interests.
Following our last communication, we have intensified our efforts across the Middle East region. More raids have been conducted, resulting in the successful confiscation of counterfeit merchandise of considerable value. These actions underscore our proactive stance in combating illicit operations that threaten our brand and your operations.
Our collaboration with local law enforcement authorities remains pivotal in these endeavors. Together, we enforce the law and uphold our intellectual property rights, swiftly identifying and dismantling counterfeit networks. These joint efforts not only deter counterfeiters but also send a clear message that we are unwavering in our commitment to maintaining the highest standards of product authenticity and market integrity.
We believe our proactive approach protects the market and serves as a strong deterrent against future counterfeiting activities.
We are dedicated to supporting and rewarding resellers who partner with our authorized distributors and products. To show our appreciation for your loyalty and contribution to maintaining the integrity of our brand, we are excited to offer a variety of attractive incentives.
Western Digital’s Official myWD WhatsApp Connect Programme
This exciting programme on WhatsApp makes it extremely quick & easy for all resellers to participate directly from a mobile phone and earn rewards.
The program has been launched in Dubai to give your sales staff the chance to earn exciting rewards for selling our authentic drives and protecting your customers.
Western Digital Pro Rewards Pro Rewards is a rewards program for our channel partners. Points can be earned for qualifying product purchases from Western Digital-authorized distributors and/or other earning activities. Points will be redeemed quarterly by Western Digital and awarded to our partners as a cash payout.
We believe that education is a key component in the fight against counterfeit products. Our series of educational roadshows, and 1 : 1 trainings are aimed at empowering our resellers, kicked off in April this year and were a tremendous success. We have received great feedback for the initiatives and would like to thank all partners who attended and look forward to meeting more at the next events.
These events will provide you with essential information on how to identify authorized distributors and the advantages of dealing exclusively with genuine products.
Upcoming Roadshows
We invite you to join us at our upcoming roadshows, where you can gain valuable insights and connect with our team. Please look forward to invites which will be sent to you directly for the next roadshow near you.
We invite you to join us at our upcoming roadshows, where you can gain valuable insights and connect with our team. Please look forward to invites which will be sent to you directly for the next roadshow near you.
Western Digital, the Western Digital design, the Western Digital logo, SanDisk, the SanDisk design, the SanDisk logo, SanDisk Professional, the SanDisk Professional logo, WD, the WD logo, WD_BLACK, and the WD_BLACK logo are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners. Product specifications subject to change without notice. Pictures shown may vary from actual products.
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