You know better than anyone, a pet who’s been separated from their family has had a “ruff” day, but with a little help from the community, they can be reunited in no time! That’s why Petco Love is launching a new campaign, My Ruff Day, focused on educating and activating the community to help ensure lost pets can find their way back home.

Will you help us amplify Petco Love Lost’s mission and encourage every pet parent in your community to register their pet on PetcoLoveLost.org?

With your help, we can ensure pets across the country— just like Boomer— are registered on Petco Love Lost to help them find their way back home should they ever go missing.

Join us on May 20th as we tell the story of lost pet Boomer, voiced by Jonathan Taylor Thomas, and shine a spotlight on Petco Love Lost’s free national lost and found database and innovative use of image recognition technology to help reunite lost pets with their families.

Every registration brings us closer to more family reunions! #UniteToReunite