On this morning’s run, my mind reviewed the last 25 years and how the hell we got here. How did we build what I like to call the House of Hard?

This venture started with the ambitious task of creating a new sport (obstacle racing) from the ground up, ultimately reaching the pinnacle of success by having it accepted into the 2028 Olympics.

Our venture traced its roots back to Ancient Sparta, drawing inspiration from an ethos crafted 2,500 years ago, and it has been an extraordinary and fulfilling ride.

Initially, we thought it was just about obstacles, but then quickly recognized that our mission extended beyond the race course.

It was actually a crucible for transforming lives in mind, body, and spirit. We aimed to instill discipline and commitment in everybody we could reach.

We realized early on, however, that Spartan wasn’t suitable for everyone. That’s when our vision expanded into this idea of the House of Hard.

Some people thrive on group challenges and opt for Tough Mudder, while others prefer the structured environment of DEKA within the gym. Some seek the simplicity of a Spartan Trail run, unburdened by obstacles, while others yearn for the immersive adventure of a Highlander, communing with nature, sleeping under the stars, and pushing their limits to the extreme.

Under the Spartan umbrella, we have something hard for everyone. Let’s collectively embrace the House of Hard and persistently push our limits, defy expectations and inspire one another to achieve greatness.

Here’s to The Hard Way!

Joe