💡Teen Scene: Where are they hiding from Mom’s Facebook invites?
This is Creators Corner, the only newsletter that gives you that last day of school feeling. Every single day. Here’s what we’re serving up today: Teen Scene: Where are they hiding from Mom’s Facebook invites? (Spoiler: Mostly on YouTube) Google Gets Its Video Ads Homework Right (And Then Dumps More on Us) Instagram’s FINSTA Flirt: Introducing “Flipside”
The Creators Corner
This is Creators Corner, the only newsletter that gives you that last day of school feeling. Every single day.
Here’s what we’re serving up today:
Teen Scene: Where are they hiding from Mom’s Facebook invites? (Spoiler: Mostly on YouTube)
Google Gets Its Video Ads Homework Right (And Then Dumps More on Us)
Instagram’s FINSTA Flirt: Introducing “Flipside”
Teen Scene: Where are they hiding from Mom’s Facebook invites? (Spoiler: Mostly on YouTube)
Giphy
Newsflash, parents: forget the milk carton, your teens are missing from a different place – the land of endless cat videos and questionable mukbangs, aka YouTube. A new survey from Pew Research revealed that a whopping 93% of U.S. teens are glued to the platform, making it the social media champ by a mile (sorry, TikTok, your dance routines can’t compete with ASMR whispers).
But wait, there’s more! Nearly half of these digital residents claim to be “almost constantly” online, which, translated from teenager to adult, means they probably know more about TikTok trends than you know about your retirement plan. (Don’t worry, we won’t tell Social Security you said that.)
Deep dive: While YouTube reigns supreme, the landscape is shifting faster than a kid trying to avoid chores. TikTok and Instagram still snag a decent chunk of teen attention (63% and 59%), but Facebook and Twitter are suffering serious FOMO, with usage at 33% and 20% respectively. It’s like watching your grandparents try Snapchat – adorable, but slightly tragic.
Creators corner: So, what does this mean for the content creators who fuel these internet playgrounds? Some say it’s a gold rush back to YouTube, a chance to reclaim the hearts (and eyeballs) of Gen Z. Others see a wider disconnect – advertisers are throwing money at Instagram and TikTok like it’s going out of style, while teens are busy vibing to Minecraft tutorials and conspiracy theories on YouTube. Talk about a mixed tape!
The bottom line: The teen internet is a wild place, folks. But one thing’s for sure: if you want to connect with your offspring, maybe skip the Facebook poke and try dropping a comment under their favorite YouTuber’s latest video. Just don’t ask them to explain “Yeet.” Trust us, you don’t want to go down that rabbit hole.
Stay tuned for more updates, delivered with a healthy dose of sarcasm and zero judgment (probably).
P.S. We accept dogecoin tips. No questions asked.
Google Gets Its Video Ads Homework Right (And Then Dumps More on Us)
Gif by rotomangler on Giphy
Remember that assignment Google got on video ads? Yeah, they crushed it.They’re bringing Video Reach Campaigns (VRC) to the whole class – YouTube Shorts, in-feed, and in-stream, all hanging out together in Google Ads. And not just for fun, these kids are getting results. Tests show up to 54% more reach and 42% cheaper costs compared to solo in-stream VRCs. Talk about a power couple!
But Google isn’t just handing out A’s. Keep your eyes peeled this month because they’re pulling out the red pen for business verification. Get ready for a pop quiz – Google might randomly pick your company to face the test. Don’t worry, though, they’ll provide a study guide with step-by-steps, common mistakes, and even practice questions. At least they’re not changing the grading rubric… yet.
Meanwhile, in the land of social media popularity contests… Apple released its 2023 app report, and guess who’s the new cool kid? Temu, the shopping app that sprouted legs on Black Friday, snagged the #1 spot for free iPhone apps. CapCut, the TikTok BFF, isn’t far behind at #2. Looks like Facebook, the once-undisputed prom king, is getting dumped – teen usage has plummeted from 71% to 33% since 2015. Ouch.
The moral of the story? Pay attention to the rising stars, both in apps and demographics. Who you’re trying to reach is changing faster than trends on TikTok, so keep your radar tuned and your content mix flexible. Remember, the coolest campaigns adapt, not adopt.
No word on extra credit for making memes about Google’s verification pop quiz. But hey, a laugh a day keeps the content stress away, right?
Instagram’s FINSTA Flirt: Introducing “Flipside”
Gif by BATG on Giphy
Instagram is testing a new feature called “Flipside” that lets users create a private side of their profile where they can share more candid and personal photos with a select group of friends. This is essentially a way to productize “finstas” – the slang term for alternate Instagram accounts where people post their real-life photos, as opposed to the more polished photos they post on their public Instagrams.
Remember the FINSTA Frenzy?
The term “finsta” entered the mainstream discourse a few years ago and even became the subject of a line of congressional questioning when a U.S. Senator asked Instagram’s head of global safety if they would “commit to ending finsta.” This led to a wave of online mocking, but at the heart of the question was the concern that younger Instagram users, like teens, were setting up private accounts outside of their parents’ knowledge.
Flipside to the Rescue?
With Flipside, Instagram could make it easier for users to share photos and videos with a private group of friends, without having to create a separate account. This could be a good way for teens to share photos with their friends without their parents seeing them.
How Flipside Works
To get to a user’s Flipside, you would swipe down on their profile. The company has confirmed that Flipside is still an internal prototype and has not yet entered public tests.
Flipside vs. the Competition
In addition to saving users the hassle of setting up an alternate account, Flipside could also challenge rival social apps designed for close friends, like BeReal and Locket. These apps are popular with teens because they allow users to share more candid photos with their friends.
The Future of Flipside
Instagram hasn’t said if or when Flipside will launch publicly, but it would be an interesting addition to the app. It could increase engagement as users went in search of their friends’ Flipside, and then browsed a second set of posts.
Overall, Flipside is a clever way for Instagram to capitalize on how people already use the app. It could be a big hit with teens.
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