Instead of industry news, we’re going to reveal how we got started with this boozy brand.

This is the story of NIPYATA!

How NIPYATA! came to be

We didn’t. The idea wasn’t ours. Much like Zuck stealing the Facebook idea from the Winklevii, we borrowed it from our high school buddy.

He used to bring booze-filled piñatas to parties. The guy was a genius.

After you stole the idea, what did you do next?

Where does the word nip come from?

Nip is short or “nipperkin” but soon after we launched we realized only in New England are they called ‘nips’ – most places call them ‘mini’s’ or ‘shooters’ or ‘shots’ or ‘smugglers’ etc.

What is your proudest moment as NIPYATA! founders?
Probably when we were featured on Comedy Central and The Today Show.

At the end of the clip, Carson Daly grabs a few nips and hides them in his jacket pocket on the sly. We always knew he was one of us- a nip-loving beauty.

Chris Hardwick from Comedy Central labeled NIPYATA! “the dumbest and most dangerous invention of the decade.” #proudmoment

When did the business really start to take off?
Ironically, we thought we’d have to put the business on hold during covid. Nobody was going to be getting together to party and smash ‘Yata’s so we were worried business would slow to a halt.

We launched Drinkable Greeting Cards, Boozy Advent Calendars and Spirit Subscriptions.

People were using NIPYATA! to send boozy gifts to each other because they couldn’t visit in person. Brilliant!

What is your most popular product?
The Finally Legal 21 Piñata (with 21 shots (nips!) inside) is the top-seller. It’s the perfect gift for someone turning 21! It’s in the shape of the number “21” and has 21 shots and 21 candies inside!

🍻 Craft Cravings – Delivered 🚚

Otherwise Brewing Hella Nibs

A new arrival for the winter season, Otherwise Brewing’s Hella Nibs is the beer for chocolate lovers!

Loaded with cocoa nibs, this rich dessert stout is like the marriage between beer and chocolate cake. 🎂🍺

A cult favorite, Hella Nibs brought home the double-gold medal at the Tasting Alliance World Beer Competition last year for its rich, chocolatey taste and smooth, lucious mouthfeel.

Clocking in at 8.0% ABV, this beer is the perfect winter sipper for when you’re curled up next to a warm fire.

Why not try some out this week or send as a holiday gift?

Barrel Aged Framinghammer

A lengthy conditioning creates a smooth, chocolaty mouthfeel enhanced by brown sugar.

Every year they create various barrel-aged versions complimented by creative additions.

This year’s varieties include: Peanut Butter Pie with Teddie Peanut Butter, German Chocolate Cake with Taza Chocolate, and Affogato with Honesta Coffee. Order Yours Now!

Black Hog Brewing

🫐Gay Water Winter Berry Spritz🍸

This week, we’re tickled to feature Gay Water’s Winter Berry Spritz!

Ingredients for the Winter Berry Spritz:

_{In a chilled glass filled with ice, pour in the 6 oz of Grapefruit Gay Water. Add the 1 oz of Chambord. Add 2 oz of cranberry juice. Garnish with rosemary sprig and enjoy!} ❄️