Retail demand in the physical bullion markets remains subdued. However, if gold decisively rallies above $2,100 – grabbing world headlines – we expect more buying activity to kick in.

Alternatively, some folks who have been waiting to reduce their gold holdings are seeing this as their chance.

It’s natural to value that worth in Federal Reserve note dollars since you paid a certain price in those dollars for your coins and bars. That keeps it simple.

A more advantageous way to value your metals, however, goes beyond that simple accounting.

When you gauge your wealth in ounces instead of dollars, you win hands down because you’ve taken yourself out of that game.

I don’t care if the market price is higher or lower than six months ago or a year ago. My home has the more important values to me of security, shelter, and sentiment.

Gold and silver are what I call a steady constant of value. Gold and silver don’t change. It’s the paper money that changes.

Metal can be melted and recast into bars, coins, or jewelry, but the metal itself is the same stuff that sat in the ground for eons before it was mined and refined.

An ounce equals an ounce, a gram a gram, the same as always. It offers you the same security, shelter, and sentiment it’s provided mankind since antiquity.

To buy one gallon of gas, you paid with a silver quarter. Sixty years ago, that silver quarter and that gallon of gas had equal market value.

But the buying power locked in that silver quarter – its true value – is the same as six decades ago, and today it will still pay for a gallon of gas. The buying power of the silver did not change. It was the dollar that changed.

Metal and dollar values don’t march in lockstep day by day with everyday prices.

Let’s say roughly 60 years ago, in 1964, your grandfather bequeathed you an inheritance worth $1,000, which he put in a pretty box with your name on it. At this moment, you are about to open that box…

Would you be happy to find his personal check dated 1964 made payable to you? Would you rather find ten $100 Federal Reserve Notes? Or, would you prefer to find that thousand bucks in the form of 4,000 silver quarters, the steady constant value of 715 ounces of silver, with a current dollar number well north of $18,000?

Would your choice be the same if you were putting your wealth away today for an heir to receive in ten, twenty, or sixty years? Or for your retirement or a rainy day?

Bottom line. Keep buying your gold and silver and put it safely away.

In these times of debased currency, rising inflation, higher taxes, and uncertainty everywhere holding precious metals is more important than ever.

You can be assured your precious metals will maintain the value of the dollar price you paid throughout the dangerous years ahead, while your other paper dollars still in your pocket become smaller and smaller fractions of themselves.

This week’s Market Update was authored by Money Metals Director Clint Siegner.

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