When you think of the Porsche brand, you might picture sleek sports cars cruising down the highway or revving their engines at a racetrack. But have you ever stopped to consider the animal depicted on the Porsche logo? It’s a horse, and it’s a symbol of the company’s roots in the city of Stuttgart, Germany. The horse comes from the coat of arms of the city, which includes a leaping black horse on a golden background. Porsche adopted this distinctive emblem when it was designing its very first sports car back in the 1950s.
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