Who are we?

RJ Hamster

1 year ago

At the Hatch Chile Store, we have a tradition of excellence. Our extended family currently farms over 1000 acres of prime farmland in the Hatch Valley and has been in the produce business for more than 100 years. Our history here in the Hatch Valley dates back over 5 generations to Joseph Franzoy, the first farmer to grow chile here. Headquartered in Hatch, New Mexico, our history and heritage ensure that when you buy our Hatch Green Chile, you’re getting the very best you can find straight from a family farm.

Check out the video below for a peek into who we are and our operations.

Meet our Team!

Preston started selling fresh chile through his website when he was 15. With the help of his parents, extended family, and little sister they “bootstrapped” one of the first farm-to-table businesses in the Hatch Valley. We aren’t really sure if he learned through example, or if his entrepreneurial spirit is genetic. His grandparents, Dennis and Patricia

Mitchell started the drug store in Hatch, NM in the early 80’s after members of the community called Dennis (a pharmacist) every Tuesday afternoon asking him to move to Hatch and start a pharmacy to serve their community. His parents, Greg and Barbara Mitchell, still run the store and continue to improve the business.

Preston is a proud New Mexico State University alumni with his bachelors in Accounting and Business Administration as well as a Masters in Accounting. Currently, Preston is an assistant professor at his alma mater, passing forward his knowledge of accounting and business skills.

Tiffany is our Chief Operating Officer. Her primary responsibility is as chief chaos coordinator for Amigo’s Mexican Foods and The Hatch Chile Store. Tiffany has a Master of Agribusiness from Kansas State University, and BS in Agriculture, Agricultural Economics and Agricultural Business from NMSU where she also competed as a Collegiate Women’s Track & Field athlete. Born and raised in the Mesilla Valley, she loves animals, (especially cows) Agriculture, and of course, Hatch Chile! Tiffany has a passion for helping others learn, and always has a smile on her face. In her time outside of work, she is usually found outdoors cycling, running, or polishing her photography skills.

Lacy Garner is our Chief of Customer Experience here at the Hatch Chile Store. She was born and raised in Southern New Mexico and graduated from UNM with her B.A. in Health, Medicine, and Human Values with minors in Biology, Chemistry, and Psychology. She is currently pursuing her B.S. in Nursing at NMSU, and hopes to eventually work as a Pediatric Nurse Practitioner. Her love for the Land of Enchantment runs deep, and working for the Hatch Chile Store gives her the opportunity to help spread the enriching culture of New Mexico all over the country–and even the world!

Taylor Graciano (formerly Mitchell) is our VP of Operations. She was born and raised in the Hatch Valley and couldn’t have asked for a better place to grow up. She graduated from Hatch Valley High as Valedictorian of the class of 2017 and then as Valedictorian of the Business College of New Mexico State University with her BBAs in Finance, Economics, and General Business in 2021. She is currently a doctoral student in Risk Management and Insurance at the University of Georgia, officially making her a displaced New Mexican. She hopes to one day return to her Land of Enchantment and teach at NMSU. In her spare time, you can find her baking up a storm or loving on her sweet pups, Finn and Ciri, who are excellent office dogs.

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