During the 2010s, social media platforms like Facebook, Tumblr, Instagram, and Twitter enabled fans to spread their excitement for their preferred celebrities to a wider audience. This caused the mainstreaming of fandoms, like Justin Bieber’s “Beliebers,” and the anime fandoms of “Weebs” and “Otakus.” After a period of stagnation, the idea of fandom, particularly for musicians, is undergoing a significant evolution in the new digital landscape of Web3.
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