Eventually, though, inflation struck. And by 1864, the Sun could stand it no longer. So with the cost of paper soaring, it announced it was doubling the price to two cents a copy. You can see the notice in the illustration.

The part I love about it is the caveat. The New York Sun would start charging two cents a copy for those paying “in currency.” Yet it would maintain its price of one cent for those prepared to pay for their copy of the Sun in gold.

Today, our one-cent-a-day is an introductory price, lasting for 60 days. Then it goes to our regular price of $12 a month. But wait — what would that be in gold? In 1864, it would have been a bit over 7 grains of gold a month.

Today, the price of the Sun in gold is a tad more than 3 grains of gold a month. So, there it is. Our publisher has managed to get the gold price of the Sun down to less than half of what it was in the 19th century.

Which is why we keep saying, “It Shines for All.”

Yours faithfully,