For me, this is a season of gratitude and anticipation. After more than 30 years at Southwest®, I have the privilege of stepping into the role of CEO on February 1. When I started as a Southwest programmer in 1988, I never dreamed this could be possible, but at Southwest Airlines®, all things are possible. It’s an honor to serve you and our People; I’m humbled by the opportunity, ready for the job and excited about what’s ahead for our great Company.

So much has changed during my more than three decades with Southwest – from plastic boarding passes to paper tickets to putting flight information in the palm of your hands. As technology continues to evolve, we’re dedicated to modernizing your Customer Experience without losing sight of what’s served us so well for the past 50 years: offering a low-cost, high-quality travel experience, when and where you want to fly; ensuring operational reliability; and delivering unique, unrivaled Hospitality.

And you’ll see our Heart everywhere you look, not just at 35,000 feet. We continue to champion causes that matter most, because we’re more than an airline; we’re your neighbors, and some of our most important work is done on the ground.

On behalf of our Southwest Family, thanks for entrusting and choosing us for your travel needs—in the past, in the present, and in the promising future ahead of us all. Hope to see you onboard very soon.

Warm wishes,

So, what else should you know about Bob?
Learn where he’s from, how he came to Southwest, and most importantly, his favorite karaoke song.