Rolling out Optimized Pricing to all publishers

May 6, 2022
by RJ Hamster

On 05 June 2022, Ad Manager will begin rolling out Optimized Pricing, an optional feature that preserves inventory value.

Your Network Code: 4346038

Dear Partner,

On 05 June 2022, we will begin rolling out Optimized Pricing, an optional feature that can help protect the long term value of your inventory.

How Optimized Pricing works

Optimized Pricing works to protect the value of your inventory by using machine learning to intelligently increase auction floor prices to more accurately reflect your inventory’s value, thereby preventing buyers from being able to purchase it for less than it’s worth.

Specifically, Optimized Pricing looks for queries where the auction floor price does not accurately reflect the value bidders might place on your inventory. In those instances, it automatically and uniformly increases the floor shared with all bidders, and applied in the auction, to protect the long term value of that inventory. In doing so, Optimized Pricing may increase the price paid for your inventory (i.e. CPM) without compromising your overall yield.

Optimized Pricing will never set a floor price lower than what you’ve configured via Unified Pricing Rules, allowing you to maintain control of your floor prices while knowing that you’re protected if they’re set too low.

Optimized Pricing will initially launch on a subset of web traffic, and will gradually roll out to more traffic over time.

How to enable / disable Optimized Pricing

That same setting can later be used to re-enable Optimized Pricing.

Until next time,

The Google Ad Manager Team

Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043

You have received this mandatory email service announcement to update you about important changes to your Google Ad Manager product or account.

3 days of DEALS starts now! Get outside & save all weekend long

Celebrate Mother’s Day, RJ! 💐

RJ Hamster

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Rolling out Optimized Pricing to all publishers

Rolling out Optimized Pricing to all publishers

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