Help end race-based hair discrimination

February 23, 2022
by RJ Hamster

Dove launches As Early As Five

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No one should be punished
for the way their hair grows
naturally from their head.

It’s no secret that discrimination against
Black natural hair still exists.

The Dove CROWN Research Study for Girls reveals that
53% of Black mothers say their daughters have
experienced race-based hair discrimination as early as
five years old – and this can last a lifetime.

Watch the film

Race-based hair discrimination has a
lasting impact on Black children and their
self-esteem.

Sign the CROWN Act petition and let’s help make
race-based hair discrimination illegal in schools and
workplaces across the US.

Sign the CROWN Act petition now

The CROWN research
study for girls

Our research shows that 66% of
Black children in majority-white
schools have faced race-based hair
discrimination.

We need to create systemic
change to protect generations
to come.

Act now

Hear from our community

My Hair, My CROWN

Intergenerational pride

My father, my natural
hair and me

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RJ Hamster

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Help end race-based hair discrimination

Help end race-based hair discrimination

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