Over the past year, we’ve continued to invest in the new, more intelligent Google Analytics experience that delivers the essential customer insights you need to be ready for what comes next.
With Google Analytics 4 properties fully ready to use in place of your existing setup, now is the time to build the measurement foundation your business needs for the future. You can begin collecting data and benefit from Google Analytics 4 properties while keeping your existing Analytics implementation intact.
We encourage you to set up and put the new Google Analytics at the core of your measurement today.
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