This is Creatives Currents, we’re here to make being a creator as easy as baking a pie – minus the burnt crust. Here’s what’s cooking today: Anti-AI Instagram updates its Broadcast Channel IN THE LOOP
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This is Creatives Currents, we’re here to make being a creator as easy as baking a pie – minus the burnt crust.
Here’s what’s cooking today:
Anti-AI
Instagram updates its Broadcast Channel
IN THE LOOP
“Anti-AI” social platform Cara skyrockets
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Huge growth: Cara went from 40,000 to 650,000 users in just a week, thanks to creators’ frustrations with Instagram’s AI policies. [TechCrunch]
Why the switch? Instagram’s new “Made with AI” label has been mislabeling posts, and Meta confirmed it’s using public photos to train its AI models.
Enter Cara: This app allows artists to showcase their portfolios and post updates, blending Instagram and X features.
The big difference? Founder Jingna Zhang, an acclaimed photographer, is against using art to train AI models without consent. Cara partners with the University of Chicago’s Glaze Project to use a “cloaking” technique that prevents AI from scraping posts.
Zoom out: Despite Cara’s growth, Instagram still boasts over 2 billion monthly active users, offering a vast audience that keeps many creators on the platform.
Mixed feelings: Veteran comic book illustrator J. Scott Campbell commented on Facebook, “I’m not sure hiding our artwork away from the world on small upstart platforms exclusively is a wise choice. Making art a livelihood is always a mixed bag of compromises.”
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LinkedIn offers more B2B ad tools, and Instagram updates its Broadcast Channel +AI MARKETING
Gif by trazoz on Giphy
It’s not personal, it’s business.
And LinkedIn gets it: The platform just dropped some new ad tools for B2B brands:
The Wire Program: Run video ads next to publisher content in-stream, available in all languages and on both mobile and desktop.
Accelerate: This AI-powered ad tool now integrates with Microsoft Designer, offers better targeting, and includes an AI assistant.
So far, Accelerate boasts a 52% lower cost per action and 15% more efficient campaign creation. We like those numbers.
LinkedIn plans to roll these tools out globally, but no specific date yet.
Got 10k+ followers on Instagram? First off, don’t brag. Second, Instagram’s Broadcast Channels got some cool updates:
Go live with channel members.
Create custom themes.
Hide emojis that don’t match your vibe or brand.
Create QR codes to direct your fans to the right channel.
Now, just need to work on getting those 10k followers…
New backgrounds and new sounds, and Gemini lands in Europe
If only we could switch our background this easily in real life…
We’ll settle with this for now: eBay’s latest AI feature lets iOS users in the US and the UK automatically change the backgrounds of product images to better suit a season, theme, or vibe. Handy if you lack the equipment or budget to reshoot images every few months.
Across the pond: Gemini, Google’s AI tool, has arrived in more countries, including the UK.
And finally, Stability AI has a new sound generator. Now you can generate drum beats, instrument riffs, ambient noise, and more up to 47 seconds long. If you have the skill, you can adjust the generated sounds by offering your own recordings as inspiration.
Could be useful for producing Reels and similar short content.
Supposedly it’s been trained on nearly 500k royalty-free recordings, but we’d suggest confirming that before handing any work to clients.
Just to be safe.
IN THE LOOP
Money
Free giveaways: Creator Justin Brown randomly sends free copies of the books he reviews in his weekly newsletter to subscribers. [Justin Brown]
Reward and incentivize: Great low-cost idea to keep your audience engaged and happy.
Audiences
More ears: Fourteen percent of weekly podcast consumers say they frequently listen/watch with others, and 42% say they’ve listened at some point with others, according to research from Cumulus Media and Signal Hill Insights. [Westwood One; h/t podnews]
Co-listening: Podcasting isn’t just a one-to-one medium. More listeners mean higher audience numbers, something sponsors and advertisers love.
Tech and Tools
Post it: YouTube’s rolling out its posts feature to all channels in the coming weeks. You’ll be able to post text, images, polls, quizzes, and videos. [YouTube]
Engage your audience: Another move to keep viewers on their platform and engaged with your content.
Same view: Instagram now lets users share carousels of images in different sizes. You can keep them original or choose portrait, horizontal, or square for them to all be resized in the same format. [Lindsey Gamble]
Consistency is key: Love a tool that does the work for you and keeps your feed looking sharp.
And Finally
See this: Substack’s added video to its relatively new Chat feature so creators can now interact with their private communities face to face. [Tech Crunch]
Face-to-face: Another platform adding a new feature to attract and retain audiences.
