| Hey RJ,
We all know an engaged, expanding audience on social media offers limitless opportunities to build your brand and establish a relationship with potential leads.
But did you know that every press mention and feature is an opportunity to grow your social media audience?
Successful entrepreneurs and coaches love online publicity because it benefits their brand in multiple ways, including social media growth.
Here’s how to use PR to grow your social media:
- Share your featured articles, business awards, and media mentions to your social media profiles as standard practice. Use relevant hashtags so new leads can find you. This positions you as an expert and converts page visitors into committed followers.
- When you feature in an article or podcast, the host will likely share the content with their audiences. Be sure to send your social media handles in advance so they can tag you and new followers can find you.
- Found someone influential that you want to connect with on social media? Send them a link to a published article and ask for their opinion to start a conversation.
- Growing your social media presence requires time and consistency, but it’s not easy when you’re busy. Snippets from your news articles can be repurposed as value-rich content for your followers to enjoy and share.
- Use PR to skyrocket your engagement! Are you joining a panel of experts to discuss a topic? Invite your followers to share helpful suggestions. Have you been asked to speak on a podcast? Start a poll asking your followers what problems they want you to discuss.
See how Margaret Dennis, Women’s Empowerment & Grief Coach, grew her social media presence as an Executive Contributor member:
“Brainz promotes your articles across their social media network, and you can link them to your own pages, which really helps to build your credibility. I’ve found that it has increased the traffic to my social media sites, and people are commenting and noticing.”
Watch her full testimonial here:
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