The Dove Self-Esteem Project was created from a vision where beauty is a source of confidence, not anxiety. That’s why our mission is to ensure today’s girls grow up enjoying a positive relationship with the way they look and become strong women who realize their full potential.
By partnering with leading experts in the fields of psychology, health and body image, Dove created a program of evidence-based resources to help 6 million young Americans build healthy
friendships, self-esteem and body confidence to become the best version of themselves.
