| Universal Analytics will no longer process new data in standard properties starting in 2023. Prepare now by setting up and switching over to a Google Analytics 4 property. |
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| Show your ads to the right audience |
| You’ve already set up audiences in Google Analytics based on actions that users take on your website. Now re-engage these audiences with Google Ads. This allows you to deliver more relevant ads to the users who are most likely to convert. |
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| To complete your setup: |
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First, make sure that your desired audience is exported to Google Ads. Create a new audience and export it to a Google Ads destination, or edit an existing audience, by using the + Add destinations menu under Audience destinations in your admin settings. |
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Next, activate your audience by visiting your Google Ads account and adding that audience to a specific campaign or ad group. |
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See you online,
The Google Analytics Team |
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