Cindy has long been a leader and pioneer in advertising and branding. When part of the big-conglomerate world, she took an entrepreneurial tack—as one of the first to apply marketing principles from consumer-packaged goods to healthcare. This ultimately led her to create and lead an independent operating unit within WPP that developed branding exclusively for prescription products, called BrandEdge. Additionally, as part of her WPP responsibilities, she became Global Practice Leader, a position created just for her. In that role, she successfully raised the standards of strategic thinking and delivery throughout Grey Healthcare Group offices on a global scale—in less than 24 months.
Seeking to bring innovation to the industry again, she joined forces with long-time copywriting partner Alan Rothenberg to envision and launch Glue Advertising in 2013 as a more strategic, innovative, nimble, and accountable communications company. The changes they’ve made to the agency model have been appreciated by clients and industry watchers. Glue has been recognized as a top 20 NYC agency since 2015 and a top digital agency on a global scale! And in 2019, she got out in front of the latest trends, taking on the role of US consultant to Singapore-based Artificial Intelligence media company SQREEM.
In this interview Cindy shares exclusive insight about the following topics:
1. What is the most impactful way of advertising our business?
2. How do we turn insights into action?
3. How do we become a digital pioneer?
4. How do we broaden our brand appeal and find the difference that matters?
With Podcast host: Mark Sephton
Hope you’ll enjoy the episode!
